You've heard all the Twitter jokes. Yet, millions of what ThirdGarage calls NetWorkers believe Twitter is an important tool in the emerging Experience Economy, rather than just the most overrated phenom since the Pet Rock.
At first glance, Twitter appears to have done for the internet what USA Today did for newspapers: think short, shallow and prettily shaded like a rainbow. But, if we look deeper, into the ways that millions of solo NetWorkers and small firms use it, we may begin to see some real value.
What's the Experience Economy? Forget celebs tweeting nonsense. As Tim Brown of IDEO explains in Change By Design: services are becoming more like experiences, this is a profound evolution engaging people - both employees and customers - at the deepest level.
For large companies, new business owners and small established firms competing in the Experience Economy, Twitter acts like a pointer to more engaging web sites and blogs. Twitter is a free billboard on the internet highway, the 21st Century Post Road, a digital, virtual US1 in your office or den.
Many NetWorkers came from companies whose remaining staffs are over-worked and under-managed. Netties must work harder, longer, cheaper, smarter in hopes that they will be able to expand and thrive. Or, they hope that the next Apple or Google will hire them. Meanwhile, Twitter is their trusted colleague, aways on and at the right cost.
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